Newsletter: Direct
Marketing - Not just junkmail anymore!
Such a dirty word ? junkmail
But the fact remains, that direct mail is effective. That's why companies across North America spend billions on Direct Mail. But direct mail is really a "component" of a much larger part of your sales and marketing strategy, which is in effect, DIRECT MARKETING.
DIRECT MARKETING is not just direct mail - it is also postcards, thank you cards, newsletters, birthday cards, statement stuffers, catalogs, electronic bulletin boards, coupons in print media, direct response radio, inserts, and more. Use as many as you can.
If you have a web site (and if you're in business you probably do) you will realize that visibility is in such short supply. It pays to promote your site in as many places as possible. Have you placed your free link on London Link yet? More traffic to your site, is more awareness for your business. And if you want a Banner Advertisement? They're free too ? just submit a short article promoting your business.
The internet is becoming as familiar as the supermarket
to consumers, and many of us use it for research and reading. And don't
make the mistake of thinking it's just young for people. People in their
40's are considered to be the most technologically adept in North America.
By embracing the technology you have an advantage over your competitors.
You can communicate with them cheaper, faster and more regularly.
But remember that the BEST way to drive traffic to
your site is in the real world. Put your URL on everything with your company
name ? including your signature at the bottom of your email. This
is where the direct marketing comes back into the picture. Use every opportunity
to mention your site. Your vehicles, signs, stationery, on-hold message
systems, invoices, post cards, billboards, signage at your place of business,
uniforms, and more.
